Step by step
how we do it
To gain a deeper understanding of your organization’s competitive position, business goals, and key stakeholder needs, we conduct a research-based SWOT analysis and management interviews to inform our strategy & planning recommendations.
Strategy + PlanningUsing the insights gathered during the Discovery phase, we create a comprehensive brand engagement strategy that aligns with your business plan. This includes setting specific marketing objectives, identifying message platforms, understanding stakeholders’ needs, and recommending effective channel strategies. Our approach ensures that all aspects of the strategy are carefully tailored to meet your unique needs and objectives.
Our campaigns are closely aligned with your business growth strategy to achieve its planned objectives. We develop content for use across paid, earned, shared, and owned marketing channels, design + create graphics and other visual assets to visually tell your brand narrative, and set timelines and responsibilities for engaging with your stakeholders.
Assess + Optimize
We measure campaign impact and use the results to inform future strategy & planning. This may involve tracking metrics such as website traffic, social media engagement, email open rates, and news media coverage. The aim is to assess the impact of the campaign and make necessary revisions to optimize your brand’s reputation.
Meet Our Team
Alfred Leach started Leach Advisors with a vision to deliver client services with ultimate discretion from skilled experts who can manage highly delicate issues and execute upon mission-critical initiatives from start to finish. Alfred is a well respected expert in strategic communications, crisis management and brand reputation. As a trusted advisor, he brings decades of experience working with C-suites and Boards. His career spans key positions of responsibility for transformation initiatives at Deloitte, Dun & Bradstreet, and The New York Times and global campaign work at Burson-Marsteller where he specialized in mergers & acquisitions and crisis management to the Fortune 500 across a spectrum of industries and world geographies. As an established business advisor, Alfred works with corporate executives across the globe to help them clarify a new vision and strategy for brands. Alfred is active in local community non-profit efforts related to affordable housing, food insecurity, and education.
Finn Winterson is Art Director at Leach Advisors. His illustrious career in print and digital design left an impressive imprint at The New York Times where he served as Art Director for 9 years. He integrates the holistic and strategic contexts in which design must function as influential elements within marketing and communications campaigns, and understands the vital role that imagery occupies to tell corporate narratives in a truthful and compelling manner. His multi-disciplinary talents span everything from advertising, print collateral, logos and brand identity/design standards, print graphics, and websites to on-site visual installations and environmental graphics. He is a graduate of Pratt Institute where he received a bachelor in fine arts degree in design and illustration. He is an award recipient in advertising design and visual communications, respectively, from the prestigious The Art Director's Club of New York and the juried Communication Arts Award of Excellence. He has also received awards for design from The Art Director's Club and Communication Arts.
Patrick Francisco is a Graphic Designer and Web Developer. He has over 20+ years of design experience from package design, corporate branding, to full e-commerce websites. His designs are holistic, fluid and at times playfully unpredictable, his approach to crafting visual identities is macro in framework and micro in detail. Work that is critically selective yet emotionally rich, spanning disciplines and bringing together teams attuned to the needs of today’s clients.
"Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated." -- Paul Rand
Liz is a PR and writing pro with 25+ years of experience across a wide range of verticals and a concentration in tech. She has worked with scores of platinum brands and helped to nurture many niche and rising brands across B2B segments. She has deep experience in brand positioning and product public relations, special events marketing, employee relations and professional development, and crisis communications. She’s also a senior-level strategic counselor, having advised global security firms through numerous cyberattacks in 2021 and 2022, and helped many other companies thwart crises with careful advance planning. She has guided multiple startup CEOs through early company challenges and roadmap decisions. As a key advisor to Samsung, Liz helped the company when its faced challenges with consumer audiences and didn’t have good relationships with trade press and product reviews were suffering. Liz started a product loan program, went in person to key outlets like Consumer Reports and CNET, and boosted their TV review profile. She also wrote and edited all TV and audio entertainment collateral, including press materials and CEO speeches, for all entertainment division press conferences for three years, in addition to managing events. For AT&T, Liz advised the brand when it was trying to woo business customers with specialized products, like business messaging, but kept losing ground to more creative mainstream apps. Liz led the team that wrote their internal and external collateral, created videos, a website, and other materials with a focus on their sales force - all in three sleepless months. Ask Liz about the time that she… Helped to put telemedicine startup doxy.me on the map during the early days of the pandemic, with media coverage that helped them scale and add key partnerships. Or, when she maintained media and analysts relationships through severe product shortages for Sharp Electronics, helping them to gain valuable ground quickly when manufacturing issues were resolved. Or when she helped IBM write their Environmental report - and ended up designing it, too. Or when she completed a 2-year search and rescue training course while with the U.S. Air Force Auxiliary - and got called to lead a successful 3-state search the next day. This range of experience has provided Liz with a focus and agility to assist clients with a wide range of challenges.
With 25 years of communications and brand marketing experience, Jessica is a seasoned professional sought after for her expertise in building brands and handling sensitive corporate issues and financial events. Most recently, Jessica was the head of Brand Marketing and Communications at AvidXchange where she rebuilt the brand and communications function for the top 30 global Unicorn, launching two new ad campaigns and taking them public in October of 2021. Jessica also led integrated marketing and communications for Dorel Sports. Whether it was media relations, social media, sports marketing, event planning or executive communications, Jessica’s team was on the ground in 80 countries driving awareness for Dorel's iconic brands like Cannondale and Schwinn. Before her time at Dorel, Jessica was at Mastercard Worldwide where she had leadership responsibility for crisis communications, public policy communications, the launch of the new MasterCard corporate brand and communications of the company’s IPO, at the time the 12th largest IPO in history.