About Us
Because Trust, Reliability and Experience Matter...
I founded Leach Advisors with a vision to meet clients where they are and to take them where they want to go. And to do so with ultimate discretion. Leach Advisors' team of trusted and highly skilled experts bring the experience and integrity to guide our clients through often highly delicate issues or mission-critical initiatives that require seamless collaboration, strategic thinking and precise execution from start to finish.
In today’s always-on world, even the most well-prepared companies require help to anticipate and address issues that may have a profound impact on their brand reputation and competitive profile.
My promise to each of our clients is that Leach Advisors team members will always be available and well prepared to provide the best thinking, advice and delivery solutions -- no matter the challenge. That's what client service is all about.
Alfred W. Leach
Founder
Step by step
how we do it
01.
Discovery
To gain a deeper understanding of your organization’s competitive position, business goals, and key stakeholder needs, we conduct a research-based SWOT analysis and management interviews to inform our strategy & planning recommendations.02.
Strategy + PlanningUsing the insights gathered during the Discovery phase, we create a comprehensive brand engagement strategy that aligns with your business plan. This includes setting specific marketing objectives, identifying message platforms, understanding stakeholders’ needs, and recommending effective channel strategies. Our approach ensures that all aspects of the strategy are carefully tailored to meet your unique needs and objectives.03.
Go-To-Market
Our campaigns are closely aligned with your business growth strategy to achieve its planned objectives. We develop content for use across paid, earned, shared, and owned marketing channels, design + create graphics and other visual assets to visually tell your brand narrative, and set timelines and responsibilities for engaging with your stakeholders.04.
Assess + Optimize
We measure campaign impact and use the results to inform future strategy & planning. This may involve tracking metrics such as website traffic, social media engagement, email open rates, and news media coverage. The aim is to assess the impact of the campaign and make necessary revisions to optimize your brand’s reputation.Meet Our Team
Hello
Alfred Leach founded Leach Advisors with a vision to deliver client services with ultimate discretion from skilled experts who can manage highly delicate issues and execute upon mission-critical initiatives from start to finish. Alfred is a well respected expert in strategic communications, crisis management and brand reputation. As a trusted advisor, he brings decades of experience working with C-suites and Boards. His career spans key positions of responsibility for transformation initiatives at Deloitte, Dun & Bradstreet, and The New York Times and global campaign work at Burson-Marsteller where he specialized in mergers & acquisitions and crisis management to the Fortune 500 across a spectrum of industries and world geographies. As an established business advisor, Alfred works with corporate executives across the globe to help them clarify a new vision and strategy for brands. Alfred is active in local community non-profit efforts related to affordable housing, food insecurity, and education.
Hi there!
Finn Winterson is Art Director at Leach Advisors and a Founding Member of the firm. His illustrious career in print and digital design left an impressive imprint at The New York Times where he served as Art Director for 9 years. He integrates the holistic and strategic contexts in which design must function as influential elements within marketing and communications campaigns, and understands the vital role that imagery occupies to tell corporate narratives in a truthful and compelling manner. His multi-disciplinary talents span everything from advertising, print collateral, logos and brand identity/design standards, print graphics, and websites to on-site visual installations and environmental graphics. He is a graduate of Pratt Institute where he received a bachelor in fine arts degree in design and illustration. He is an award recipient in advertising design and visual communications, respectively, from the prestigious The Art Director's Club of New York and the juried Communication Arts Award of Excellence.
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Patrick Francisco is a Graphic Designer and Web Developer. He has over 20+ years of design experience from package design, corporate branding, to full e-commerce websites. His designs are holistic, fluid and at times playfully unpredictable, his approach to crafting visual identities is macro in framework and micro in detail. Work that is critically selective yet emotionally rich, spanning disciplines and bringing together teams attuned to the needs of today’s clients.
"Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated." -- Paul Rand
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Liz is a PR and writing pro with 25+ years of experience across a wide range of verticals and a concentration in tech. She has worked with scores of platinum brands and helped to nurture many niche and rising brands across B2B segments. She has deep experience in brand positioning and product public relations, special events marketing, employee relations and professional development, and crisis communications. She’s also a senior-level strategic counselor, having advised global security firms through numerous cyberattacks in 2021 and 2022, and helped many other companies thwart crises with careful advance planning. She has guided multiple startup CEOs through early company challenges and roadmap decisions. As a key advisor to Samsung, Liz helped the company when its faced challenges with consumer audiences and didn’t have good relationships with trade press and product reviews were suffering. Liz started a product loan program, went in person to key outlets like Consumer Reports and CNET, and boosted their TV review profile. She also wrote and edited all TV and audio entertainment collateral, including press materials and CEO speeches, for all entertainment division press conferences for three years, in addition to managing events. For AT&T, Liz advised the brand when it was trying to woo business customers with specialized products, like business messaging, but kept losing ground to more creative mainstream apps. Liz led the team that wrote their internal and external collateral, created videos, a website, and other materials with a focus on their sales force - all in three sleepless months. Ask Liz about the time that she… Helped to put telemedicine startup doxy.me on the map during the early days of the pandemic, with media coverage that helped them scale and add key partnerships. Or, when she maintained media and analysts relationships through severe product shortages for Sharp Electronics, helping them to gain valuable ground quickly when manufacturing issues were resolved. Or when she helped IBM write their Environmental report - and ended up designing it, too. Or when she completed a 2-year search and rescue training course while with the U.S. Air Force Auxiliary - and got called to lead a successful 3-state search the next day. This range of experience has provided Liz with a focus and agility to assist clients with a wide range of challenges.
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Jennifer (Jenny) Rider is a communications and thought leadership strategist, storyteller and content provider with 25+ years of experience. She crafts narratives for CEOs, organizations and brands that capture the attention of key audiences and cuts through. She specializes in "transformation communications," helping clients articulate innovation and disruption narratives that spotlight their industry leadership and progress in driving business and sustainability goals, and distinguish them from their peers. During her distinguished career, Jenny served as senior speechwriter at The New York Times Company, and Director of Corporate Public Relations at ABC, Inc. She has written for CEOs at leading Wall Street firms, multinational corporations, U.S. Presidential and Gubernatorial campaigns, and officials at the top echelon of government and politics. She began her career at CNN as producer of its top-rated financial news program, “MoneyWeek.” Jenny graduated from Phillips Academy Andover and Trinity College in Hartford, CT, and has a Masters in Creative Writing from Fairfield University.
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Ted Wallace is a corporate attorney with over two decades experience supporting public and private companies around the world. He is a veteran of the proxy solicitation and corporate governance consulting industry and has worked on various corporate actions including M&A, tender offers, proxy contests, shareholder proposals and more. Known for delivering strategic legal solutions, he leverages his extensive experience to provide clients with unparalleled guidance, aiding them in achieving their corporate objectives effectively. Ted received his B.A. in Philosophy from Union College and his J.D. from The Catholic University of America, Columbus School of Law. He is currently licensed to practice in New Jersey.
