CREO Unveils New Brand Marketing Campaign

DURHAM, NC, April 2023 — CREO, the preferred consultancy to the world’s most promising life sciences and healthcare companies, today announced that is it launching a new brand marketing campaign entitled “Potential. Unleashed.” The campaign was created by Leach Advisors.

The campaign launched April 1, 2023 in the digital version of The Triangle Business Journal’s health vertical section. The campaign will also appear online in select national industry trade media later this year and across CREO’s social media marketing.

Creo Logo Centered Tagline

“The theme of unleashing potential is an important part of CREO’s DNA,” said Susan Acker-Walsh, CEO and co-founder, CREO Inc. “It amplifies the intrinsic value CREO provides to its life sciences and healthcare clients focused on driving innovation to improve human health around the world.”

Since its founding in 2015, CREO has consistently realized significant demand for its services and, as a result, is generating strong momentum and recognition among life sciences, healthcare, and private equity portfolio companies:

  • Over 200% revenue growth rate for last three-year period
  • New senior staff appointments from the life sciences and healthcare industries, including a Chief Strategy Officer and a Director for Strategy & Organizational Effectiveness
  • Services expansion into industry-specific growth opportunities such as Bioanalytical & Clinical Lab Modernization
  • Double-digit annual increase in talent recruitment
  • INC. 5000 Fastest-Growing Company (2020, 2021, 2022)
  • INC. Regionals Mid-Atlantic Fastest-Growing Company (2022, 2023)
  • Triangle Business Journal “Fast 50” Winner (2021, 2022)

Potential. Unleashed. captures the essence of what CREO is committed to doing with its clients who are researching and delivering tomorrow’s precision therapies and innovations,” said Mike Townley, President and co-founder, CREO Inc. “It reflects our deep commitment to core values like putting people first and creating impact that guide how we work each day.”

About CREO

CREO, Inc. is the preferred consultancy to the world’s most promising companies that seek to improve human health. We serve growing life sciences, healthcare, and private equity portfolio companies. Our expertise and knowledge in Strategy, M&A, Digital Transformation, Cybersecurity, and IT Quality & Regulatory Compliance help organizations improve today’s business performance and develop tomorrow’s clinical innovations. Founded in 2015, CREO is headquartered in North Carolina’s Research Triangle Park. Join us and together let’s make a meaningful difference. Visit CREO at

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